Above the fold

Does the first viewport answer in three seconds: what is it, who is it for, why now?

Does the headline name an outcome instead of a product name?

Is there exactly ONE visual focal point (no slider, no badge wall)?

Is the first CTA an invitation rather than a purchase command?

Does the LCP element load in under 2.5 s on 4G?

Is there a proof element (number, review, press) within sight of the headline?

Product page (PDP)

Does the strongest proof sit directly after the strongest claim?

Does every top objection (size, effect, shipping, returns) have its own block?

Are reviews filterable by audience attributes (size, skin type, use case)?

Does image one show the result of using the product rather than the packaging?

Is there a scale image (product in hand)?

Are delivery time, returns and guarantee shown as microcopy under the buy button?

Is there a second buy button after the proof block?

Is a bundle anchor set (set next to single item)?

Is the price framed in small units where useful (per portion, per day)?

Is the variant choice curated (marked bestseller) rather than all equal?

Cart

Does a progress bar show the distance to free shipping?

Are cross-sells complements (accessories) rather than alternatives?

Do cross-sell prices sit below 30 % of the main product?

Are trust line, payment methods and returns in the cart, and nothing else clickable out?

Does the cart persist across devices?

Checkout

Are all costs known before checkout (no surprises in step three)?

Is guest checkout available without forcing an account?

Are express payments (Shop Pay, PayPal, Apple Pay) at the top?

Are invoice and direct debit available for German-speaking markets?

Does browser autofill work in every field?

Do fields validate live instead of after submit?

Has every non-essential field been removed?

Psychology layer (every page)

Loss aversion: is it visible what is lost without buying (state, deadline, stock)?

Anchoring: is the first visible price a deliberately chosen one?

Social proof: does proof sit at the point of doubt rather than in the footer?

Zero risk: is the guarantee concrete (date, mechanism) and visible at the buy button?

Choice: is there a marked recommendation per decision?

Von Restorff: does exactly one element stand out per viewport?

Fluency: does the visitor have to calculate, guess or search anywhere?

The full internal list runs to 200+ triggers prioritized by funnel stage and industry, and it runs in every one of our projects. If you want to know which ten points are costing your shop the most: the free audit puts a number on it within a week.

What happens next

Fill in the form

Five fields, two minutes: company, shop, revenue range, platform, what is going on.

20-minute intro call

We find out whether this fits. Shops on our decline list get a decline, not a pitch.

Phase C starts

Seven days later you have your baseline, break-even ROAS and the three biggest leaks in euros. Then you decide.

No contract before Phase C. Reply within 24 hours on business days.