Cart abandonment (mobile)
Market reality
~85 %
After system rebuild*
below 70 % after checkout rebuild
Benchmarks · D2C in German-speaking markets
Where does your shop actually stand?
Benchmarks are only honest with context. Market values for DACH D2C sit next to the ranges we see after system rebuilds. The gap between them is the lever. Shopify overall average: 1.4 % CVR, top 20 % start at 3.2 %.
- Audit in 7 days
- No contract upfront
- +25 % guarantee
Conversion rate by industry
| Industry | Market range | From our projects* | Visual |
|---|---|---|---|
| Beauty & cosmetics | 1.2–1.8 % | 2.9–5.8 % | |
| Fashion & apparel | 1.0–1.6 % | 2.4–4.1 % | |
| Food & supplements | 1.5–2.4 % | 3.6–7.5 % | |
| Home & living | 0.8–1.4 % | 2.1–3.8 % | |
| Sport & outdoor | 1.1–1.7 % | 2.6–4.4 % | |
| Wine & gourmet | 1.4–2.2 % | 5.0–8.0 % |
* Ranges from managed projects after rebuilding offer and landing experience, depending on traffic mix, AOV and season.
The four metrics where systems become visible
Email revenue share
Market reality
10–18 %
After system rebuild*
25–40 % after program build
Repeat purchase rate (60 days)
Market reality
12–18 %
After system rebuild*
22–35 % with a second purchase system
Mobile load time (4G, LCP)
Market reality
3–6 s
After system rebuild*
under 2.5 s after performance pass
What happens next
- 1
Fill in the form
Five fields, two minutes: company, shop, revenue range, platform, what is going on.
- 2
20-minute intro call
We find out whether this fits. Shops on our decline list get a decline, not a pitch.
- 3
Phase C starts
Seven days later you have your baseline, break-even ROAS and the three biggest leaks in euros. Then you decide.
No contract before Phase C. Reply within 24 hours on business days.